Episode 6

Published on:

17th Sep 2020

Are You Creative?

On this episode of The Jeff & Alex Podcast, the guys discuss creativity in the business world. Listen along as they talk about how they each define creativity, and the value of having a creative team or process in a company.

Jump to 3:30 to hear how Jeff defines creativity.

Jump to 5:38 to hear about the 3 categories of creativity, according to Alex.

Jump to 8:50 to hear about the contrast between being detail-oriented and creative, and if those characteristics overlap.

Jump to 12:10 to hear about the provocative vs the duration.

Jump to 15:00 to hear about Jeff's screening process for creativity when it comes to new hires, and whether or not CMOs are / should be creative.

Jump to 22:40 to hear about the creativity of lawyers in regard to brand building specifically.

Jump to 24:59 to hear how Alex wishes that he had released his creativity more throughout his career.

Jump to 27:22 to hear about how Jeff tries to focus more on execution and follow through than big ideas.

Jump to 29:14 to hear about the benefit of "big ideas" because they can spawn smaller ideas.

Jump to 33:00 to hear about how group think can be damaging to a meeting and the need for a third party curator to drive creativity.

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About the Podcast

Jeff and Alex Podcast
Join Jeff HIlimire and Alex Gonzalez for discussions about leading with purpose, innovating, and thinking expansively.
Join Jeff Hilimire and Alex Gonzalez for discussions about leading with purpose, innovating, and thinking expansively. Their insights reflect decades of startup, corporate, and civic experience. Jeff is a best-selling author, serial entrepreneur, and founder who leads Dragon Army and two nonprofit organizations. Alex Gonzalez is a seasoned corporate executive who writes about innovation, produces the Disruptor Studio, and is chief innovation officer for the Metro Atlanta Chamber.