Jo Ann Herold on Modernizing a Legacy Brand, Leadership, and Purposefulness

On this episode, the guys talk to Jo Ann Herold, CMO of Honey Baked Ham.

Jump to 4:15 Jo Ann talks about modernizing a "legacy" brand.

Jump to 7:00 What it was like leading during the beginning of the pandemic

Jump to 15:20 Journaling and planning, how that keeps Jo Ann focused and purposeful

Jump to 20:34 A word for new and aspiring marketers.

Jump to 23:00 If you were to write a book what would it be?

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Check out the Begin the Begin episode with Jo Ann: t.ly/kzVt

Check out these recent episode:

From Military Service to Corporate Citizenship with Vivian Greentree: https://youtu.be/v2NWLdcql1U

The Secret to Great Mentoring: https://youtu.be/scs3dmGkaW0

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